Creative direction · Branding · Spatial experience



Stéphanie Deheyder’s studio is rooted in the exploration of contrast, concept and form, intuition and strategy, play and precision. Her work spans art direction, concept development, curation, and design across disciplines. From branding and print to interiors and objects. By tapping into the essence of what makes your story unique, she designs and develop concepts that inspire minds and capture hearts. Always driven by feeling. Always grounded in story. 


From concept to execution, she brings ideas to life across disciplines:













Art Direction
Visual identity
Print & Surface Design
Spatial Design
Commissioned artworks



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                                     The Wave concept store Brussels Airport
Creative direction and scenographic window concept for luxury concept store The Wave at Brussels Airport.

Developed as an immersive visual composition, the concept transforms the storefront into a moment of pause within the rhythm of travel. Bringing together four Belgian brands, COLORUSH, Clio, Insentials & JUNE 21.  

More than a display, the installation is conceived as an eye-catching spatial experience designed to capture attention, evoke curiosity, and invite discovery.






                       
        Projecting visions with a radiant g
Le Chefou - where French elegance meets artistic boldness 

For Le Chefou, we developed both the interior design and branding, creating a cohesive experience that reflects the timeless elegance of French cuisine.

In close collaboration with the owner and True Agency, we designed a space divided into a warm dining area and an intimate bar zone. Rich materials like tobacco-toned lacquer, warm woods, textured wallpaper, and soft acoustics shape an inviting, layered atmosphere. Thoughtful lighting adds depth and intimacy throughout.

The branding mirrors this approach: a clean, modern wordmark softened by a handwritten ‘le’, blending precision with a personal, crafted touch. Every detail, from menus to signage, connects back to the space’s character.


 









                       
        
   

A Sensory Space. A State of Being.

Creative direction & visualization for a wellness retreat. An imagined sanctuary carved into the desert, directed and visualized through a blend of clear creative vision and AI-driven storytelling. A study in atmosphere and emotion.

Think dewy skin after breathwork, cool dips in the ice bath, slow hojicha rituals, snacking goods and nourishing plates shared in golden stillness. 






                       
        Projecting visions with a radiant g

OCASO

For OCASO, we developed a refined brand identity that captures the intimate, immersive atmosphere of a hidden speakeasy bar above the city. Inspired by Mexican flavors and the warmth of an infinite sunset, the visual and verbal identity evokes a sense of mystery, elegance, and genuine connection.

From the logo to the menus, staff uniforms, and tone of voice, every element was crafted to reflect OCASO’s unique character, an exclusive space designed for unforgettable gatherings and curated moments. 


 









                                      
                                     
Café Costume 

In a new series of Café Costume’s exclusive linings, Stéphanie created energizing and pleasing prints inspired by natural elements such as flowers and the ocean. She transformed mundane moments into delicate and powerful prints adorn our garments, infusing them with a pleasing and energizing touch. 2006 marks the launch of Café Costume, an innovating Belgian label designed to reclaim the position of the tailored suit back within the contemporary urban scene.







                       
        Projecting visions with a radiant glow.


Mieke Dierckx

Introducing Mieke Dierckx, a Belgian brand offering modern, functional, and colorful bags. Creating and crafting animated visuals and concepts, infusing each design with innovation and vibrancy. Let's bring your brand to life with captivating marketing visuals and motion graphics.





                       
        
   


MOUAIRE

Simplicity and class brought together in MOUAIRE its new branding. The subtle unique elements of MOUAIRE reflect understated luxury in knitwear. Their creations, feature organic architecture and refined lines, form a minimalistic and elegant collection. 





                                      
                                     

RAYO
Driven by a passion for design and art, Stéphanie has crafted a series of light boxes that breathe life into any space while celebrating warmth and vibrancy. Each piece reflects her signature style, marked by colorful freshness, bold expression, and a joyful spirit. These limited-edition light boxes blend technology with artistic craftsmanship, transforming two-dimensional art into dynamic, luminous experiences.